Story image

Sony targets 10 million Vita sales

11 May 12

Despite record losses last year, and the fact they have not turned a profit in four years, Sony are predicting the sale of ten million Playstation Vitas this fiscal year.



As reported by Eurogamer, Sony CEO Kaz Hirai revealed in an earnings call this morning that Sony sold around 1.8 million Vita devices in the year to March 2012. That equates to four months on sale in Japan and just over one in most other countries. 



The company is looking to achieve 16 million handheld device sales from April 2012 to March 2013; if the PSP reaches its optimistic estimate of 6 million that leaves 10 million for the Vita.



The Vita’s Japan release saw 325,000 units sold in the first few days; however, by the week of February 13 those sales had dropped to just over 12,000 – less than the PSP in the same week. 



On February 28 a Sony release stated the Vita had sold 1.2 million units worldwide. If 1.8 million units had been sold as of March, the device is selling at a monthly rate of 600,000, or 7.2 million per year.



The contrast between these figures and the projected total is leading to speculation that Sony might just have something particularly ground-breaking up their sleeves, ready to be unveiled at E3 in a few weeks time. 



Is it possible Sony have got a sneaky plan to boost sales? Or are they simply projecting high to keep investors happy? Let us know what you think. 

New app conducts background checks on potential tenants
Landlords and house owners need to obtain a tenant’s full name, date of birth, email address, and mobile number in order to conduct the search. And most importantly, they have to get the tenant’s permission first.
GirlBoss wins 2018 YES Emerging Alumni of the Year Award
The people have spoken – GirlBoss CEO and founder Alexia Hilbertidou has been crowned this year’s Young Enterprise Scheme (YES) Emerging Alumni of the Year.
IDC: Standalone VR headset shipments grow 428.6% in 3Q18
The VR headset market returned to growth in 3Q18 after four consecutive quarters of decline and now makes up 97% of the combined market.
Meet Rentbot, the chatbot that can help with tenancy law
If you find yourself in a tricky situation  - or if you just want to understand your rights as a landlord or tenant, you can now turn to a chatbot for help.
PlayerUnknown’s Battlegrounds (PUBG) finally releases on PS4
PUBG on PS4 feels like it’s still in Early Access as the graphics look horribly outdated and the game runs poorly too. 
How AI can fundamentally change the business landscape
“This is an extremely interesting if not pivotal time to discuss how AI is being deployed and leveraged, both in business and at home.”
CERT NZ highlights rise of unauthorised access incidents
“In one case, the attacker gained access and tracked the business’s emails for at least six months. They gathered extensive knowledge of the business’s billing cycles."
Report finds GCSB in compliance with NZ rights
The Inspector-General has given the GCSB its compliance tick of approval for the fourth year in a row.