Story image

Steve Jobs Android ad: homage or horror?

03 Feb 12

A Taiwanese tech company has been accused of crossing the line by promoting their Android-based tablet in an ad featuring an impersonator wearing Steve Jobs’ iconic jeans/turtleneck combo.

Although Jobs isn’t mentioned by name, the ad leaves no doubt it’s him, even adding a halo and wings to acknowledge his passing in October last year.

Jobs was vociferously against Android, and even fans of the operating system are saying the promo is in bad taste.

At one point the actor even says, "Thank God I get to play with other tablets.”

A spokesperson for the company, Action Electronics, told Reuters that "Steve Jobs always promoted things that were good for people, Apple products, so his image can also promote other things that are good.”

What do you think of the ad – cross-cultural error or cringe-inducing disaster? Post your comments below.

GirlBoss wins 2018 YES Emerging Alumni of the Year Award
The people have spoken – GirlBoss CEO and founder Alexia Hilbertidou has been crowned this year’s Young Enterprise Scheme (YES) Emerging Alumni of the Year.
IDC: Standalone VR headset shipments grow 428.6% in 3Q18
The VR headset market returned to growth in 3Q18 after four consecutive quarters of decline and now makes up 97% of the combined market.
Meet Rentbot, the chatbot that can help with tenancy law
If you find yourself in a tricky situation  - or if you just want to understand your rights as a landlord or tenant, you can now turn to a chatbot for help.
PlayerUnknown’s Battlegrounds (PUBG) finally releases on PS4
PUBG on PS4 feels like it’s still in Early Access as the graphics look horribly outdated and the game runs poorly too. 
How AI can fundamentally change the business landscape
“This is an extremely interesting if not pivotal time to discuss how AI is being deployed and leveraged, both in business and at home.”
CERT NZ highlights rise of unauthorised access incidents
“In one case, the attacker gained access and tracked the business’s emails for at least six months. They gathered extensive knowledge of the business’s billing cycles."
Report finds GCSB in compliance with NZ rights
The Inspector-General has given the GCSB its compliance tick of approval for the fourth year in a row.
Game review: Just Cause 4 on PC
Rico Rodriguez returns to wreak over-the-top havoc for a fourth time. This time the island nation of Solís is our hero’s sandbox, ripe for destruction.