Creators Stories

Global Stories

Creators stories

HP unveils AI PCs & developer systems for local tools

Demand for local AI development is reshaping HP's PC line-up, with new laptops, mini desktops and secure systems aimed at developers and enterprises.

By Sofiah Nichole Salivio • 5 min read • Last week

Edge Computing

Dell unveils XPS 16 Creator edition with RTX spark

Dell Technologies and NVIDIA have partnered to release the XPS 16 Creator Edition, a new laptop featuring RTX Spark technology and local AI.

By Sean Mitchell • 4 min read • Last week

Semiconductors

Gigabyte expands AI and gaming PC hardware line-up

Gigabyte has expanded its PC hardware line-up with new AI systems, gaming components and design-focused builds under its Enter Infinity.

By Sean Mitchell • 4 min read • Last week

Application Programming Interface

Google launches Gemini Omni Flash for video editing

Short-form creators can now edit clips with natural-language prompts as Google rolls its new video model out to Shorts, Create and Gemini.

By Mark Tarre • 3 min read • Last month

Data Protection

WD highlights range of hard drives for consumers & businesses

The 52TB desktop RAID unit targets editors and studios needing faster, high-capacity storage for 4K, 8K and virtual reality projects.

By Sean Mitchell • 4 min read • Last month

Robotic Process Automation

Logitech expands MX software tools across more devices

Existing MX users can now move between computers faster, as Logitech widens shortcut and app controls across its premium peripherals.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026

Biometrics

RØDE unveils Sonaura mic tech, wireless gear & software

Production users gain smaller, tougher microphones and dual-channel wireless kit as RØDE expands from capture to editing software.

By Joseph Gabriel Lagonsin • 5 min read • Mon, 20th Apr 2026

Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Fri, 10th Apr 2026

Software-as-a-Service

Cloudflare & GoDaddy back AI bot identity standards

Small website owners will gain new tools to block, allow or charge AI crawlers as Cloudflare and GoDaddy back identity standards.

By Sean Mitchell • 5 min read • Wed, 8th Apr 2026

Digital Transformation

WordPress.com adds AI write tools for site control

WordPress.com now lets AI agents draft, edit and publish content directly to sites via conversation, expanding beyond read-only integrations.

By Mark Tarre • 4 min read • Mon, 23rd Mar 2026

Customer Experience

Trust as a measurable asset for CMOs in the age of AI

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

By Geoff Main • 7 min read • Wed, 18th Mar 2026

Wearables

Apple unveils AirPods Max 2 with H2 chip & new audio tech

Apple unveils AirPods Max 2 with H2 chip, improved noise cancellation, creative tools and Live Translation, starting at AUD $999 in Australia.

By Sofiah Nichole Salivio • 4 min read • Tue, 17th Mar 2026

Robotic Process Automation

Pocket FM taps OpenAI to power AI-native audio growth

Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.

By Sean Mitchell • 4 min read • Thu, 5th Mar 2026

Stories from Other Regions

Creators stories

Hybrid & Remote Work

Rapoo launches CF Series laptop cooling pads in India

India's growing laptop accessory market gets three cooling pads priced from INR 2,999, aimed at easing heat and posture strain for users.

By Sofiah Nichole Salivio • 3 min read • Last week

Robotics

Creality launches pocket-sized Pika 3D scanner with Orbbec

Users can now scan objects on the move, as the 260g device works with a smartphone and supports up to 0.03 mm accuracy.

By Sofiah Nichole Salivio • 4 min read • Last week

Artificial Intelligence

HP launches AI-powered PCs in Australia for work & play

Australian buyers now have access to HP's new AI-enabled PCs, with premium models starting at AUD $2,899 and topping out at AUD $6,500.

By Sean Mitchell • 4 min read • Last month

Gaming

Gigabyte launches glossy 27-inch OLED gaming monitor

Australian buyers now have a glossy alternative in Gigabyte’s 27-inch OLED range, with the new panel aimed at reducing reflections and preserving dark detail.

By Sean Mitchell • 2 min read • Wed, 29th Apr 2026

Gaming

Turtle Beach launches Command Series keyboards & mice

Touch displays and hall-effect switches aim to cut menu-diving for gamers and streamers as Turtle Beach broadens beyond headsets and controllers.

By Joseph Gabriel Lagonsin • 4 min read • Mon, 27th Apr 2026

Marketing Technologies

Creators eclipse broadcasters in Oscars social media surge

Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.

By Kaleah Salmon • 4 min read • Tue, 24th Mar 2026

Storage

Lexar to unveil Argentina-themed storage at India expo

Lexar will debut Argentina football-themed storage at Convergence India 2026, previewing new AFA portable SSDs for fans and creators.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Mar 2026