Samsung unveiled its 2018 home entertainment lineup.
Samsung highlighted details about its flagship QLED TV models and its expanded lineup of UHD, premium UHD and ultra-large screen TVs.
With new design elements, enhanced picture quality, and smart capabilities, Samsung’s 2018 QLED line empowers consumers to enjoy content without distractions, even when viewers are not actively watching.
Samsung president of visual display business Jonghee Han says, “Our 2018 lineup of televisions are truly our most innovative and sophisticated yet, designed for today’s consumer who is mindful of the aesthetics of their space.
“We are excited for consumers to experience our new TV lineup and features that offer more freedom to decide where and how the TV can be best enjoyed within the home.”
The new devices feature an Ambient mode which aims to provide useful information throughout the day, even when consumers aren’t actively watching movies and TV.
It can play music as well as display news headlines, traffic reports, and weather updates.
For wall-mounted TVs, Ambient Mode can mimic the pattern on the wall behind the TV to create a visual effect in which the TV blends into the wall.
The new One Invisible Connection is one slim cable that combines both consumer’s power and AV data to the TV.
Available up to 15 meters, it frees consumers from having to place their TV near data or power outlets.
The QLED line’s smart capabilities offer new ways to set up the TV and find content.
The new Universal Guide enables consumers to navigate across supporting streaming services and live TV through one menu.
With Samsung’s intelligence platform, Bixby, consumers can use voice commands to bring up their favourite shows and control compatible devices.
The Q8F and Q9F QLED TVs supposedly also deliver stunning images with pristine contrast through Direct Full Array (DFA) technology.
Direct Full Array uses a panel with zones of smartly controlled backlighting that adjust automatically to deliver deep blacks and pure whites.
In response to rising consumer demand, Samsung is reinforcing its commitment to ultra-large screen televisions.
The 2018 Samsung TV line features 9 series across the QLED TV, Premium UHD, UHD and Ultra-Large Screen display range, available in a variety of sizes.
Models in the 2018 lineup feature both flat and curved display options.