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Renaissance claims Apple victory in New Zealand

09 Sep 2010

Apple’s share of the New Zealand PC market exceeded 11% in Q2 2010, Renaissance said today, following last week's rumours that Ingram Micro, or another major distributor would soon distribute Apple in New Zealand.

Responding to The Channel's exclusive report, Renaissance said it, "has not been the exclusive Apple supplier in New Zealand for a number of years. Apple has operated their own online store in New Zealand since 2006, has provided products directly to trans-tasman retailers Dick Smith and JB Hi-Fi since 2007 and Vodafone currently has the distribution rights for the Apple iPhone."

Quoting figures from IDC Research, Apple exceed 11% percent market share in New Zealand for the first time in over 15 years.

“Apple’s share of the total New Zealand Personal Computing market in Q2 2010 was 11.1%, that includes both desktop and notebook unit shipments”, said Liam Gunson, IDC consultant. “Apple displayed stronger growth than the overall PC market. The total PC unit growth was 30.6% year on year for the same quarter, but Apple grew their business by more than 70%. Overall Apple desktop and notebook sales accounted for 20% of the total market growth.”

The notebook market was said to grow 38% year-on-year while Apple itself saw growth of 73%.

Renaissance boss Richard Webb, added, “Our MagnumMac business is continuing to grow strongly. We’ve really expanded our Apple and associated peripheral offerings, including enhanced Apple product training, in our stores. The iPad product, although not included in the CPU market share, has been a huge boost to MagnumMac revenue and brought in many customers keen to upgrade their Macs at the same time.”

Webb says he’s also seen strong results across other areas of the Apple business including education, government, online and the professional graphics market.

“The growth in our Apple business is a reflection of our improved execution following the restructure of the business early in 2010,” said Webb.

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