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Yellow adds white pages to iPhone app

12 Oct 2009

iPhone users can now search for both business and residential listings from a single source with the second release of Yellow’s popular iPhone application.White pages residential information is now available through version 1.1, which means iPhone users can find friends and family, as well as businesses.Yellow’s new Digital Media Director Peter Crowe says the addition of White pages residential listings was the logical next step in the ongoing development of the app.“The White pages Web site is consistently one of the country’s most popular, so adding residential search to the app is a priority for us."“iPhones and other smart phones provide the ideal platform for Yellow because they can present our content at the touch of a button and overlay location details, no matter where you happen to be.”The Yellow iPhone app provides location awareness via the iPhone’s built in GPS, mapping and directions capability, and the ability to save businesses and people to your contacts and email search results to others.Existing Yellow iPhone app users will be automatically prompted to download the new release free from iTunes.