Samsung Electronics announced the release of a new update for its 2017 Smart TV platform to support Shazam, one of the world's most popular music apps.
Shazam provides users with a customisable service and it is available on Smart Hub of 2017 Samsung Smart TVs.
Hee-man Lee, Samsung vice president of the visual display business says, “We are thrilled to provide our Smart TV users with the ultimate music service through our partnership with Shazam.
“Smart TV capabilities are constantly evolving with the addition of innovative apps, and we are committed to continually delivering advanced technology through partnerships with highly capable software companies like Shazam.
Samsung promises that Shazam will grant Smart TV viewers the ability to identify songs that are playing in TV shows or films easily and quickly.
It is very appealing that with a single click, users are able to access song titles, artists, lyrics and albums while watching content, whether it's live TV or content delivered over HDMI.
Users can also utilise voice recognition technology in the Samsung One Remote to identify songs.
By speaking into the remote and asking, “What is this song?”, Shazam instantly provides information about the music being played.
It is a little strange that we have reached a point in time where we talk to our remote controls, yet, if it works I won't fight it.
Shazam also offers viewers the option to stream the music they identify and creates playlists that can be accessed at any time without having to run an external app.
Samsung's Smart Hub provides music content through streaming partners, including Spotify, Napster and Deezer, for users who subscribe to those services.
Fabio Santini, Shazam chief product officer says, “We are excited to integrate Shazam's functionality with another medium that's enjoyed by so many people around the world, and we couldn't think of a more fitting partner than Samsung.
“Smart TVs felt like a natural evolution for the Shazam experience, and Samsung has always been a leading innovator in the space.
“We can't wait for viewers and Shazam users alike to try this new feature.
Shazam is one of the most popular music-discovery apps across the globe, reaching hundreds of millions of mobile users.