Crunchyroll & Spotify partner to enhance anime music experience
Crunchyroll has announced an exclusive partnership with Spotify, aiming to enhance the listening experience for anime fans. The collaboration features a dedicated shelf and specially curated playlists available on Spotify's global Anime Hub, reflecting the growing international interest in anime music. Since 2021, global streams of anime music on Spotify have surged by 395%, underscoring the expanding influence of anime culture.
The newly introduced "Curated by Crunchyroll" playlists promise regular updates, enriching the anime-inspired listening experience. The playlists include:
- Crunchyroll Anime Essentials: Featuring music from the latest anime season on Crunchyroll.
- The Broody Black-Haired MC: Spotlighting characters with intense backstories and reserved demeanours.
- The Bubbly Pink-Haired BFF: Celebrating characters known for their optimism and strength.
- The OP White-Haired Sensei: Focusing on enigmatic and composed mentor figures.
- The Journey Begins: Designed for listeners who fancy themselves the hero of their own epic tale.
In addition to the music playlists, the shelf will feature "Crunchyroll Presents: The Anime Effect Podcast," which includes guests such as actor David Dastmalchian, rapper Denzel Curry, and J-Pop star LiSA.
"Anime and Japanese music are a match made in pop culture heaven," stated Terry Li, Executive Vice President of Emerging Business at Crunchyroll and General Manager of Crunchyroll Games. "Music is a vital part of the anime experience, and through our partnership with Spotify, we're excited to amplify that connection and make fandom even more immersive for our fans."
Echoing this sentiment, Kyota Onishi, Head of Music in Japan at Spotify, remarked, "We are thrilled to partner with Crunchyroll to bring listeners a new curation of anime music to explore. On Spotify, global streams of anime have surged over the past few years, and we hope Anime Hub will become an indispensable part of anime culture."
Users can access the "Curated by Crunchyroll" shelf via Spotify's Anime Hub, which also features over 250 hours of Japanese music and performance videos, showcasing popular artists like LiSA and aimer.
Crunchyroll represents a significant facet of global anime culture, providing fans with a wide array of content through a premium streaming service. Spotify, with its extensive reach and diverse audio offerings, stands as a leader in the global streaming market.
This partnership aims to deepen the cultural resonance of anime by integrating its distinct musical elements into Spotify's extensive platform, thereby delivering a richer, more immersive experience for anime enthusiasts worldwide.
Crunchyroll is the global anime brand that fuels fans love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has a dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more.
