Story image

Spark ups music play with Auckland City Limits partnership

03 Nov 2015

Spark is upping its play in the music space, partnering with event organisers and promoters for Auckland’s newest music festival, Auckland City Limits.

Spark’s support of the event follows the company’s wider move into the music space with strategic partnerships with Spotify, Live Nation and Rhythm and Vines.

However, the telco isn’t providing specific details about what it’s involvement in the festival, due to be held at Western Springs Stadium on March 19 next year, will be.

Clive Ormerod, Spark general manger of marketing, says the telco will ‘provide engaging and personal experiences for customers at Auckland City Limits’. Those ‘exciting plans’ will be revealed in the coming months, he adds.

Ormerod says the event is about music fans coming together.

“Hanging out with mates and family is part of the quintessential Kiwi summer – made even better with music. Festivals like this let us do that together on a big, exciting scale.

“They also provide a national stage for New Zealand’s own talent, and attract top international acts.

“Over the past year we’ve helped tens of thousands of people enjoy priority access and unforgettable moments with their favourite artists. With Auckland City Limits we’ll be doing that again – giving customers the opportunity to get closer to the music they love and to discover new artists.”

The one day festival, which is aligned with the Austin City Limits festival, is serving up more than 40 local and international acts.

Spark says it will be offering customers exclusive presales to Auckland City Limits through its Spark Thanks program on Thursday 05 November at 9am.

Unity and NVIDIA announce real-time ray tracing across industries
For situations that demand maximum photorealism and the highest visual fidelity, ray tracing provides reflections and accurate dynamic computations for global lighting.
NVIDIA announces Jetson Nano: A US$99 tiny, yet mighty AI computer 
“Jetson Nano makes AI more accessible to everyone, and is supported by the same underlying architecture and software that powers the world's supercomputers.”
WeRide demonstrates pre-commercial level 4 autonomous driving solutions
“Our demonstration of the Nissan LEAF 2 is a significant step forward in showing that WeRide can help bring reliable, safe autonomous vehicles to market."
IDC: Innovative wearable use cases drive double-digit growth
Wristbands are set to lose their dominance as hearables and industrial applications keep the wearables market moving forward.
Turtle Beach buys ROCCAT, bringing more 'victories to gamers'
Germany-based Roccat already has a significant presence in Europe and Asia, which means Turtle Beach will likely take advantage of that growth. Expect to see more Turtle Beach products on the shelves. 
NVIDIA introduces a new breed of high-performance workstations
“Data science is one of the fastest growing fields of computer science and impacts every industry."
Apple says its new iMacs are "pretty freaking powerful"
The company has chosen the tagline “Pretty. Freaking powerful” as the tagline – and it’s not too hard to see why.
Cloud providers increasingly jumping into gaming market
Aa number of major cloud service providers are uniquely placed to capitalise on the lucrative cloud gaming market.